Martha’s In-house Creative Director

I lead creative at Martha’s, a new social salon from the team behind Ria’s, shaping the brand from the ground up: its strategy, ethos and identity, through to its marketing and the opening of the salon itself.

Part vintage American salon, part heritage members’ club. I wanted something classy and a little exclusive, with enough personality and charm to feel welcoming the moment you walk in, so the identity pairs a classic script, lace and cherry red with a warmth that’s unmistakably social. I developed the logos alongside freelance designer Natasha Lesiakowska. It’s rolling out now, piece by piece, ahead of the salon’s opening in November 2026.