Folio In-house Creative Director

I lead creative at Folio, a boutique recruitment agency in the design and architecture space. I steer how the brand looks and speaks, from its branding and website to its strategy, marketing, photography and film.

The brief was a refresh, not a reinvention. I widened the brand suite with new colours, graphic elements and a clear set of rules, giving a strong identity the personality it was missing. That thinking carried into a new website, which I designed and saw built through a developer I managed, and which I now look after day to day.