Appetite Head of Creative

As Head of Creative at Appetite, a food and lifestyle app for eating out with friends, I built the brand ready for its UK launch, from the brand identity through to the marketing that found its audience.

Strategy came first, shaping a brand that could stand out in a crowded market. I assembled the creative team, including illustrator Lauren Ly, and built an expansive brand suite: identity, guidelines, characters, colour and a distinctive film photography style. Then came the marketing and community building, with campaigns, influencer partnerships, events and London billboards that grew a 5,000-strong community and 10,000 pre-launch sign-ups.