Event Design
Company: Crossover Blendery x Appetite App
Work: Digital Design, Event Management
Team: Head of Creative: Amy Ruse, Illustrator: Lauren Ly
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Deliverables: Host influencer event, organise and design all associated assets
Part of my influencer campaign involved hosting an event to get talent together to meet, make friends and talk about our product to. I decided to hold the event at Crossover Blendery, a hospitality partner.
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Crossover Blendery is set in the Hertfordshire countryside, which was an idylic location to host a summers day lunch and tasting. We had a full attendance and were praised on how highly organised the event was.
Design
Poster and Menu
I was tasked with designing a poster that would encourage our talent to attend the event. The invite was used across email marketing and social media outreach to recruit 12 influencers. I opted for a fun and bright design that encapsulated a summers day. I then continued this design across the drinks and food menu, keeping both designs in the same, uniform style.
Tablescaping
I sourced the tableware and created an enchanting tablescape that felt rustic and charming. As well as sourcing the food, my team and I opted for big sharing platters, so diners felt they were at a banquet.
Photography
I was very keen to shoot this event and opted for film photography, which was very inkeeping with the rustic feel to the event. This was later used in promotional content across social media.